COLOURBLINDNESS AND IGNORANCE ARE THE MAIN CULPRIT
Chromatic tells stories for a new world. Radical stories of hope, of new possibility. Stories from the future that help us navigate the now.
CAMPAIGNS
PARTNERSHIPS
OUR AMBASSADORS
Simu Liu
Chromatic X Fenty
Zendaya
Hoyeon Jung
We are also collaborating with Simu Liu, Zendaya and Hoyeon Jung, who are all POC celebrities loved by everyone. They have all been advocates for their own backgrounds, ethnicities and cultures, which is why they are the perfect fit as Chromatic’s ambassadors.
All Lives Matter Campaign
The Black Youth Campaign
Colour of Change Project
The Asian Youth Campaign
Black Lives Matter Campaign
We have come up with a few products with Fenty that are inclusive and diverse - meaning that our foundation and concealer come in more than 20 shades of skin tone catered to a wide range of our customers.
ABOUT CHROMATIC
Chromatic is a non-profit organization that embraces different races and ethnicities. We strive to reunite the world while at the same time acknowledging and celebrating the fact that we have our own differences and culture, which is indeed a beautiful thing.
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